Attracting the Best: Secrets to Employer Branding

Your company’s reputation among its employees and the general workforce impacts how they view your organization. As a result, your employer brand affects employee attraction and retention rates.

According to a September 2022 report by Glassdoor, 69% of employees surveyed said it was very important or extremely important their employer have a brand they are proud to support. Because most employees want to work for a company whose mission and values align with their own, effective employer branding helps attract the best talent.

Your company’s image as an employer often is the first impression your organization makes on job seekers. Therefore, you want attractive employer branding to market your company to top talent.

Implement these employer branding tips to attract the best talent.

Audit Your Employer Brand

Conduct an employer brand audit to determine what your employees and job seekers are saying about your company. You can use these methods:

  • Email employee surveys
  • Conduct social media searches
  • Monitor employer reviews on career sites

Uncover what your current and former employees like most and least about your company. Then, focus on areas for improvement to elevate your employer brand. Regularly repeat this process to attract the best talent.

Advertise Your Company’s Unique Value Proposition

Share the unique advantages and experiences your company offers in exchange for an employee’s knowledge, skills, experience, and loyalty. These factors help attract the types of employees who thrive within your organization.

Your company’s unique value proposition includes:

  • Company culture
  • Compensation
  • Benefits
  • Perks
  • Professional development opportunities

Prioritize Onboarding

Your onboarding process impacts a new hire’s experience with your organization. This experience affects how long the employee remains with your company.

Maintaining employee engagement throughout the onboarding process encourages longevity within your organization. This experience helps enhance your employer brand and attract the best talent.

Create an Employee Ambassador Program

According to the Glassdoor report, 90% of companies with leading or above-average employer brands say the employee experience significantly impacts employer perception. As a result, you should incentivize your employees to serve as ambassadors for your employer brand. They can share their experiences and insights into why they enjoy working for your organization.

Encouraging employee ambassadors helps humanize your employer brand. Authentically connecting with job seekers on a deeper level helps attract the best talent.

Your ambassador program can encourage employees to do the following:

  • Provide work photos and testimonials for the company website.
  • Engage in short interview videos for the company’s social media pages.
  • Write employer reviews.
  • Share employee testimonials, videos, and employer reviews on personal social media pages.

Do You Need Help to Hire Top Talent?

Let Impact Staffing get to work by providing you with qualified candidates to help you reach company goals. Contact us to learn more today.